Built for Versatility
BRANDING & IDENTITY
S&ME, an ENR Top 100 engineering and construction firm, approached Hinge to develop a new brand that would better reflected their leadership position and separate them from their visually undistinguished competitors.
At the same time, they needed to resolve an ongoing branding challenge: after numerous acquisitions, the firm was operating under several different company names — which made it impossible to present a unified public face.
Once we had built out key brand elements and codified the new look in a set of brand style guidelines, we turned to their website, which we approach with the same goal — to differentiate their firm. This award-winning site presents their new messaging and portfolio with new clarity and energy.
CREATED AT HINGE
ART DIRECTOR: CHRISTIAN BALDO
LEAD DESIGNER: KRISTIN CLAEYS
DESIGNER: DAVID CHOI