Color can play a crucial role in a brand’s perception. It can evoke an emotional
response from viewers and, through its judicious and consistent application across
the spectrum of our marketing communications, color can contribute to a strong and memorable brand image.
CREATED AT HINGE
CLIENT: SHR CONSULTING GROUP
LEAD DESIGNER: DAVID CHOI
Software, Hardware, Re-Engineered
BRANDING & IDENTITY
The logo is made up of two elements: 1) the logo mark, an abstract design that
features three shapes representing the asymmetry and complexity of cloud-based
data security; and 2) the logo type, set in a bold, easy-to-read font that conveys both sophistication and utility.